Profitability Analytics

When:  Oct 20, 2020 from 6:00 PM to 7:30 PM (ET)
Associated with  Detroit Chapter

Profitability Analytics

Profitability Analytics is a roadmap that guides management accountants down a path that both expands and strengthens their roles as vital, value-adding members of their organizations’ management.  As technology, artificial intelligence, advanced analytics and data capability radically change the face of business, the role of management accountant must transform from one of recording and analyzing history to that of helping shape and attain a profitable future.  Although some new skills are required, much of this transformation can be accomplished by adjusting perspective, redeploying existing tools and understanding how management accounting fits into the entire fabric of business. The focus of Profitability Analytics is on providing improved internal decision support information throughout the organization to improve profitability and ensure management accountants are communicating and engaging in all areas of the organization in a valued way.  



Raef Lawson, Ph.D., CMA, CSCA, CPA, CFA


Raef Lawson is Vice President-Research and Policy and Professor-in-Residence for the Institute of Management Accountants where he leads global thought leadership efforts and oversees student and academic relations programs.  He is also chair of the IMA-AAA Management Accounting Section’s Curriculum Task Force.  He received his MBA and Ph.D. degrees from the Leonard N. Stern School of Business, New York University.  He holds a variety of professional certifications including CMA, CFA, CPA, and ACMA. 

Prior to joining IMA, Dr. Lawson was a professor and Chair of the Department of Accounting and Law at the State University of New York (SUNY) at Albany.  He has also held senior leadership experience in diverse settings, including academia, practice, and professional associations.  Dr. Lawson has published several books and over 70 articles in the areas of sustainability, business ethics, performance scorecards, activity based costing, international cost management practices, and cost and performance management systems in journals including The Accounting Review, Cost Management, Journal of Business Ethics, and Journal of Business, Finance, and Accounting.




Douglas T. Hicks, CPA


After fifteen years as a financial executive in industry, Doug Hicks has spent the past thirty-five years championing the development of practical, down-to-earth managerial costing solutions as an author, speaker and business consultant.  During that time he has helped over 250 organizations transform their history-oriented accounting data into customized, value-enhancing decision support information that provides decision makers with the accurate and relevant intelligence they need to thrive and grow in a competitive world. 


He has shared his experience through nearly 400 presentations at seminars and conferences, articles that have been published in dozens of trade and professional periodicals and three books that have sold over 15,000 copies worldwide.  His fourth book, published just this month, is a novel about the journey of a traditionally trained accountant who moves through a process of enlightenment to become an effective business partner and leader.  Doug is a 1970 graduate of the University of Michigan – Dearborn and a long-time member of the Institute of Management Accountants where he is active at both a local and global level.  

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